Advertising on Motorsport.com
The full Motorsport.com media kit is available in PDF format by contacting Eric Gilbert at ericg@motorsport.com.
Motorsport.com: the online motor racing community
Online since January 1994, Motorsport.com is the oldest motor racing web site, and one of the top brand names in the market. It provides Web content to a vertical market: motorsport and auto racing enthusiasts throughout the world. Motorsport.com has the premier URL for its target market, and has built significant name recognition to date, including a reputation for comprehensive motorsport news coverage.
A market leader
Already the market leader in up-to-the-minute motor racing news,
Motorsport.com is expanding to become the complete online motor racing
community. Motorsport.com combines the fastest-growing medium in history,
the Web, with the most exciting and most widely known sport in the
world, motor racing. It's the hottest message and the hottest
medium.
The medium
As a medium, Web advertising is still growing and evolving. A hybrid
between traditional advertising and direct response, it is unlimited in
its creative potential. Motorsport.com offers an excellent opportunity to
use the Web to your company's advantage. Targeting a unique demographic
base, Motorsport.com offers creative and fexible advertising programs to
suit your specific needs.
The message
Formula 1 Grand Prix, NASCAR, CART, Indianapolis 500, Le Mans: these
are all series and events that have contributed to make motor racing the
most popular sport in the world. They are now powerful, global brand
names, just like the teams and athletes competing in
them: Ferrari, Mercedes-Benz, Honda, Schumacher, Villeneuve, Andretti,
just to name a few. For hundreds of millions of racing fans throughout
the world, they all symbolize excitement, quest for excellence and
passion. With this message in mind, Motorsport.com is expanding into a
multi-channel hub where these fans go to fill their needs for:
- Motor racing content. Fresh news releases, recent and past news, editorial content, race reports, historical statistics and data, pictures and clips, vertical portal and search.
- Worldwide motor racing community. Discussion groups, chat rooms, merchandising, messaging, e-mail service, travel and tourism information, goods and services trade and affinity groups/clubs.
For more information on advertising on Motorsport.com, including a rate card, contact Eric Gilbert at ericg@motorsport.com. 0.040 |
